Building brands

that live in product, and in culture.

I'm a brand designer and creative leader with a passion for building brands that matter.

I've launched stealth startups, rebranded scale-ups, and evolved category leaders like PayPal, Hims & Hers, Square and Zapier.

Throughout my career I've worked across a diverse range of business verticals within AI, B2B SaaS, biosciences, DTC, fintech, hardware, health & wellness and lifestyle.

Art Direction

Brand Campaigns

Corporate Identity

Creative Direction

Motion Systems

Custom Tools

Generative AI

Identity Systems

Motion Systems

Art Direction