California based creative director focused on building
brands that live in culture. Previously in creative leadership
roles at Hims & Hers, Zapier and Square.

Currently Creative Director on the Global Brand team at Paypal.

Hims & Hers

VP, Brand Design

2024 - 2025

I led a team of 20 creatives across art direction, copywriting, and brand design, overseeing brand evolution across TV commercials, product shoots, launches,
and 360º brand campaigns.

Zapier

Head of Creative

2022 - 2024

I led a multidisciplinary team of brand and interactive designers and writers within the global Brand Studio. Responsible for owning the brand identity, marketing web, video & film, motion design, and digital campaigns.

Square

Design Director

2020 - 2022

I led the global brand refresh for one of the leading fintech companies in the United States, developing new design primitives, brand assets, and custom tools for the decentralized design team.

Select Projects

Creative Director

2014 - 2026

SP

A curation of select projects created at various design agencies (Elephant, Ueno, Cinco, Ammunition) or as an independent creative director.